Viral marketing can work wonders for any business, web site or product. It can be a great source of sales leads, one-way links and targeted traffic. Yet, many marketers are not taking full advantage of this 'viral factor' in their marketing efforts.

How about you? Are you using any viral marketing methods with your web site? Or does the word 'viral' make you cringe?

Many people believe 'viral marketing' is a myth, one of those Internet follies that only happens on rare occasions when some fantastic product or site comes along.

In reality, viral marketing techniques can be used by any web site -- big or small. They can be used by any marketer who takes the time to put some simple steps into place. Viral marketing 'done right' can have many benefits. It will:

* increase your link popularity (often one way links)

* increase targeted traffic to your site

* build your brand recognition

* create targeted leads for your products

* automate your marketing efforts

Here are some simple viral marketing techniques you can try with your web site, product or business:

1. Word of Mouth We have all seen this phenomenon displayed with many products . People spread the word about some great movie or gadget and suddenly everyone knows about it. Human nature dictates we tell our friends about some great product we have bought or found. Nature of the beast, it's just the way we are; so why not take full advantage of it?

If you have a web site -- put up a simple 'tell a friend' form so your visitors can easily tell others about your great site. Easy and very simple to do but many webmasters don't do it. Similarly, if you have a newsletter, service, product or with any aspect of your site... just include a few sentences at the end of your copy, asking very politely, "if you found this service, product or web site helpful -- why not tell your friends, family and colleagues about it."

2. Branding Make sure you have a logo on your site or product. Branding your site is very important if you want your site or product to be noticed and talked about. For that matter, a catchy brand name can be a 'viral technique' in itself; so try and come up with one that springs from the lips with a distinctive ring to it!

People recognize brands, it gives them a clear image of your site or product. Include your brand or logo on every page of your site and on every product, service, material coming from your site or business.