With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture - ver important they read ALL of your ad to get the full idea of what you're offering them.

- include 2 hard hitting benefits. Take these from the website you're promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line...

- Close with a call to action such as "get yours now" or "don't miss out". I've found the cliche and classic action phrases work the best, people don't seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they've read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word - e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It's free...

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you're interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you're interested in making money selling other people's stuff online sign up at http://www.futureaffiliate.com