Many of you will be surprised to find the old 20/80 rule also holds true here. 20% of your keywords deliver 80% or more of the orders. I’ve seen campaigns where 5% deliver 100% of the orders. Can you imagine how much money is being thrown away? By the time you're finished eliminating the words that don’t deliver, you will be down to just a handful. Finding new productive words is the key to scaling your campaign.

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By using the above methodology, you can now create new campaigns or refine existing ones and find out within 30 days if the campaign is delivering. The process includes; finding hundreds of keywords, placing the words on Google and/or Overture, and tracking each click. Within 30 days you’ll be able to:

(1) Analyze the words that convert

(2) Know the conversion cost of each word

(3) Begin to save thousands of dollars

I hope this helps in your future marketing decisions.

About The Author

David Bell
http://www.wspromotion.com/
Advertising research and development center