Don’t wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called ‘Google Sandbox’. Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, you’re establishing a site history even if the site has no content. By the time you’ve built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, you’ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

How to submit your site to Google

Don’t waste money by paying someone else to submit your site to Google. It’s easy!

Simply go to http://www.google.com.au/addurl.html, enter your URL (domain name) and a few comments or keywords to describe your site. Then click ‘Submit’. That’s all there is to it. You only have to do it once, and only for your top level page (i.e. Home page).

Google’s robots will then crawl your website the next time they’re out and about. Of course, they don’t guarantee that you’ll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow – especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.

How to submit your site to other search engines

There are hundreds of search engines on the Internet. It’s a lucrative business, after all! But don’t panic; studies suggest that the top 11 search engines account for about 90% of web traffic. In other words, if you have the top 11 covered, there’s no need to submit to the rest.

What’s more, at the time of writing, most of the top 11 don’t actually accept submissions. The only ones that do are Google (described above), Yahoo, and MSN. Here’s a list of the available submit pages.

• Yahoo – http://search.yahoo.com/info/submit.html (offers free submission)
• MSN – http://search.msn.com/docs/submit.aspx?FORM=WSDD2 (offers free submission)
• Alta Vista – covered by Yahoo submission
• Netscape – covered by Google submission
• Fast / All the Web – covered by Yahoo submission
• Ask Jeeves / Teoma – at date of writing was not accepting new submissions
• Hotbot – at date of writing was not accepting new submissions
• Lycos – at date of writing was not accepting new submissions
• AOL – at date of writing was not accepting new submissions
• Looksmart – at date of writing was not accepting new submissions

TIP: My SEO copywriting and advertising copywriting website, http://www.divinewrite.com, reached page 1 of Google.com for my primary keyword, “copywriter”, without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission.