Promotional articles that are distributed with free-reprint rights get published regularly in ezines and on websites and the results are long-term. Both publication outlets generate results, although both outlets generate different patterns of traffic to your site.

Creating Content

Either you know that you are capable of writing your own articles or you feel that you might need to hire a ghostwriter to help you with your task.

If you need a ghostwriter to help you create articles to promote your program, there are literally dozens of companies and hundreds of freelance writers out there that can help you complete your task.

Tips for Selecting Your Ghostwriter

One of my clients asked me the other day whether they should use their own in-house writer to develop their articles or whether they should hire a famous writer to write their articles for them.

That is a good question. It depends on how many articles you will want to have created for you.

If you plan on creating fewer than ten articles, it might make more sense to hire an already famous, professional writer. So long as your famous writer is known for the type of content you want to have created, then your famous writer will help you get a strong running start in that they already have a good reputation in the field you want your articles written.

If your famous writer is not known in your field, then it does not matter whether you use the famous writer, your in-house writer, or if you create a pen name for a fictional writer.

Gambling on the Long Term

If your intent is to have more than ten articles created, then it is my suggestion that you should either use your in-house writer using his or her real name or create a pen name for your in-house writer.

Whether you use the writer*s real name or a pen name, your decision should be made upon your confidence in your in-house writer. Sure, you can count on their skills or you would not be considering using their work. The real question you must ask yourself is how long you feel that the in-house writer will remain in your employment.

There is always a chance that your business will be built on the name of someone who goes to another job, taking his or her name recognition with him or her to the other employer. Using your writer*s real name or a pen name is always a gamble. Weigh all of the factors well before making your decision.

If It Were My Business

If I ran a brick-and-mortar business in a very competitive marketplace where personalities can shine brighter than the home office, then I would strongly consider using my in-house writer and providing him or her with a fictional pen name. There is no sense in building a name that will go on to promote your competition.

Manifesting the *Power of Seven*

If you have plans to develop more than ten articles for the promotion of your business, then it does not matter if your writer is already famous in your field.