General Web Site Promotion

Welcome to the general promotion channel where you with find information on the many aspects of online marketing and advertising. Topics in this section are those that do not fit in our other categories but nonetheless are important factors in web marketing. Typical areas include marketing through message boards, news groups, and using your email signature. We also cover the growing marketing technique of adding content to your web site to increase the ways search engine visitors can find you.

Banners, Online Advertising, and Branding   User Rating: / 1 Banner advertising can be controversial. For some time now we have been told that banners are a thing of the past. Well, fortunately there are plenty to be seen around wherever you go on the net. It would be a dull place without them. Read more...

Use Magazine Classified Ads to Build Internet Business   User Rating: / 1 Print advertizing can be very profitable to Internet operators. Low-cost classified ads in targeted print magazines can drive folks to your site. Ads not targeted will prove to me fruitless. Read more...

Viral Marketing Techniques Every Web Site Should Be Using   User Rating: / 2 Viral marketing can work wonders for any business, web site or product. It can be a great source of sales leads, one-way links and targeted traffic. Yet, many marketers are not taking full advantage of this 'viral factor' in their marketing efforts. Read more...

Do We Need Web Directories?   User Rating: / 2 Directories play an important role in aiding a site’s web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. This will then add importance to your site’s relevance in the “eyes” of these search engines and will most likely increase the chances of your site being added to their listings. Read more...

Methods of Website Promotion   User Rating: / 1 Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign. Read more...

The do’s and don’ts of directory submission   User Rating: / 2 If you own a business online, would like to increase targeted traffic to your site but simply don’t have any free time, hiring someone to submit your URL to niche directories may be what the Dr. ordered. Read more...

Eight Reasons Why You Must Add Audio To Your Website   User Rating: / 2 NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer. Read more...

Offline Ways To Promote Your Business   User Rating: / 1 If you are trying to promote your business now, you can move in one of two directions: You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money. Read more...

10 Search Engine Optimization Blunders to Avoid   User Rating: / 2 If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings. Read more...

SEO Your PDFs   User Rating: / 3 Why optimize? First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search engine traffic. Read more...

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