Pay Per Click Advertising

The pay per click channel deals with all aspects of effectively marketing your web site through this medium. We focus on the many common issues that should be addressed in every ppc campaign. How much should you be paying for your keywords? What copy should be used as text? Which search engines are good and reputable? What words should I specifically be focusing on? You will find all the answers to the above questions and more, we cover all aspects of pay per click marketing in this channel.

MSN Not Quite a Flirt Anymore   User Rating: / 0 Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter. Read more...

Preliminary Survival Steps for Adwords Success   User Rating: / 1 What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong. Read more...

5 Critical Pay-Per-Click Tips   User Rating: / 2 Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight. Read more...

Free Pay Per Click - PPC Search Engine Advertising   User Rating: / 2 Did you know that there are actually pay per click search engines that will actually reward you with $10, $25, $50 or even $100 just for signing up for an account? That’s right sign up for FREE and start advertising your site using pay per click search engines. Read more...

Adwords Analyzer Review - Pros and Cons   User Rating: / 1 Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market. If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase. Read more...

How To Maximize Your PPC Campaign   User Rating: / 1 Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order? Read more...

Google AdWords and AdSense - Small Business Marketing Duo   User Rating: / 1 Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Read more...

Are You in for a Safe Landing - PPC Landing Pages   User Rating: / 0 You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. Read more...

PPC Management: When To Give Up On A Loser   User Rating: / 0 Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. I've gotten some great returns on PPC campaigns. And I know other people who have too. Read more...

Pay Per Click To Guarantee Targeted Traffic   User Rating: / 0 The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines like Google. Read more...

More... Buying your way to the top with Pay Per Click Advertising