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Web Site Content More and more focus is placed on the content of your web site. The type of content, location of keywords, and use of the proper words effect your Internet marketing efforts. This channel deals with the important areas to cover when dealing with text on your pages.
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Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers |
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We’ve all been there. We hear about how articles will generate HUGE publicity for a site, (the old “If you build it, they will come”) so we sit down, write an article, submit it to article directories, then wait. A week goes by, you get a trickle, another week, still a trickle, a month, still a trickle (if that). |
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It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. |
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Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites. |
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I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding about the scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had. |
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Creating Content - New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. |
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Proven and Exceptional Click-Through Results: Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you. |
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On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. |
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This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. |
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Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. |
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