Easy Tricks to Help You Write Catchy Headlines

Tricks_Headlines_1by Jeff Goins

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

In a world full of noise, how do you get people to actually read what you write? It takes more than good content or great design. The most important part of writing an article is the headline.

5 Easy Tricks to Help You Write Catchy Headlines

The same principle applies to blog posts, book chapters, and so on: The title is where your focus should be. You should begin and end every article with the question: “Would this make me want to read on?”

If not, don’t publish until you’ve got a catchy headline. Concentrate on this, and you’ll get more readers, more buzz, and more love.

How to write catchy headlines

Too often the headline is the most neglected part of writing an article. People just gloss over it without taking much time to consider it. In their minds, it’s the cherry on top. No, friends; it’s not. The headline is the sundae.

I sometimes deliberate over titles for 30–60 minutes before settling on one that works. And I often go back and change them. This is what it takes to write a good headline.

If you need some help concocting catchier headlines, here are a few simple tricks (you can also watch me walk you through this in the free video and checklist.that accompanies this post).

Use numbers

There’s a reason why so many copywriters use numbers in their headlines. It works.

Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. Look at the front-page article headlines. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline.

There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. That said, sometimes a really obscure number like 19 or 37 can catch people’s attention.

Use interesting adjectives

Here are some examples:

  • Effortless
  • Painstaking
  • Fun
  • Free
  • Incredible
  • Essential
  • Absolute
  • Strange

Use unique rationale

If you’re going to do a list post, be original. For example consider the following:

  • Reasons
  • Principles
  • Facts
  • Lessons
  • Ideas
  • Ways
  • Secrets
  • Tricks

If possible, never use things. Please, for the love of Pete, don’t use things. You can do better than that.

Use what, why, how, or when

These are trigger words. I typically use “why” and “how” the most, because I’m often trying to persuade or enable someone. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.

Make an audacious promise

Promise your reader something valuable. Will you teach her how to learn a new skill? Will you persuade her to do something she’s never done before? Will you unlock an ancient mystery?

What you want to do is dare your reader to read the article. Without over-promising, be bold. Be seductive (in the most innocuous way possible, of course). Bedangerous. And then deliver what you promised.

Try this formula

Here’s a simple headline-writing formula:

Number or Trigger word + Adjective + Keyword + Promise

Example: Take the subject “bathing elephants.” You could write an article entitled, “How to Bath an Elephant” or “Why I Love Bathing Elephants.”

Or you could apply this formula and make it: “18 Unbelievable Ways You Can Bathe an Elephant Indoors”

Another (more serious) example: Take a bold promise like “selling your house in a day.”

Apply the formula and you get: “How You Can Effortlessly Sell Your Home in Less than 24 Hours”

People don’t want to be tricked into reading something boring; they want to be drawn into something exciting. Make it worth their while.

Take extra long time to consider what headline will grab people’s attention the most, and make sure that it describes your content in an honest, but attractive, way. They won’t regret it, and neither will you.

You can go grab the downloadable checklist that accompanies this blog post right here.

What tricks for writing catchy headlines do you use? Share in the comments.

10 Headline Ideas to Get You Started

Stuck for ideas and not even sure where to start?

Here are 10 headline suggestions to help get your creative juices flowing.

You can reword these ideas to generate your own headlines for your opt-in boxes. Or, you can use them as inspiration when writing your own from scratch.

Simply replace the X’s with the words of your choice to create a headline appropriate for your offer. I’ve got a few examples under each idea to give you an idea of how it would work.

1. A Simple X-Step Strategy to Reduce XXXX

Some examples headlines you could create:

  • A simple 4-step strategy to reduce your blood pressure.
  • A simple 5-step strategy to reduce your refund rate.
  • A simple 3-step strategy to reduce your weight.

2. Free Report Reveals: What You Must ALWAYS Do to XXXX (Don’t Do This and XXXX)

Some examples headlines you could create:

  • Free Report Reveals: What you must ALWAYS do to ensure men call you back after the first date (Don’t do this and you’ll always be left wondering “why didn’t he call?”)
  • Free Report Reveals: What you must ALWAYS do to gain muscle mass quicker. (Don’t do this and you’ll be spending all your time at the gym with no results)
  • Free Report Reveals:  What you must ALWAYS do for better conversion rates. (Don’t do this and you’ll be wasting your advertising dollars)

3. Can You be Sure that XXXX? Take Our X-Minute XXXX Test Right Now to Discover the Truth!

Some examples headlines you could create:

  • Can you be sure that your partner loves you as much as you love them? Take our 3-minute love-meter test right now to discover the truth!
  • Can you be sure that you made the right career choice? Take our 5-minute career counselor test right now to discover the truth!
  • Can you be sure your website is search engine-friendly? Take our 6-minute website SEO health test right now to discover the truth!

4. NEWSFLASH: Free Report Uncovers a Cunning Trick to XXXX

Some examples headlines you could create:

  • NEWSFLASH: Free report uncovers a cunning trick to stopping dog obedience problems for good!
  • NEWSFLASH: Free report uncovers a cunning trick to curing your insomnia and helping you sleep better!
  • NEWSFLASH: Free report uncovers a cunning trick to solving your child’s attention issues for good!

5. Free Report Reveals: X Strange But True Secrets to XXXX

Some examples headlines you could create:

  • Free Report Reveals: 9 strange but true secrets to increasing your vocal range.
  • Free Report Reveals: 15 strange but true secrets to a happier marriage.
  • Free Report Reveals: 3 strange but true secrets to getting rid of your fear of heights.

6. A Brand New Way to Learn XXXX

Some examples headlines you could create:

  • A brand new way to learn to play your favorite songs on the guitar.
  • A brand new way to learn how to knit your first sweater.
  • A brand new way to learn to code.

7. X Sneaky But Legal Ways that You Can XXXX

Some examples headlines you could create:

  • 12 sneaky but legal ways that you can save money on your taxes.
  • 15 sneaky but legal ways that you can increase your click-through rates.
  • 3 sneaky but legal ways that you can make an income on eBay.

8. X-Minute Video Reveals Exactly What to do When XXXX

Some examples headlines you could create:

  • 5-minute video reveals exactly what to do when you want to win back the love of your ex.
  • 7-minute video reveals exactly what to do when you have a panic attack.
  • 4-minute video reveals exactly what to when you have to do your makeup in a hurry.

9. Free X-Part Mini Course Reveals: The Astonishing Secrets of How to XXXX (Apply These Methods and XXXX)

Some examples headlines you could create:

  • Free 6-part mini course reveals: The astonishing secrets of how to plan a blockbuster wedding on a shoestring budget (apply these methods and your friends will swear you hired a professional wedding planner!)
  • Free 10-part mini course reveals: The astonishing secrets of how to save $20,000 in less than a year (apply these methods and you’ll never have to worry about money again!)
  • Free 6-part mini course reveals: The astonishing secrets of how to pick up girls, anywhere (apply these methods and you’ll always have a date on Saturday night!)

10. If You are Struggling to XXXX, Watch this X-Minute Video on XXXX Right Now!

<>Some examples headlines you could create:

  • If you are struggling to reduce stubborn belly fat, watch this 5-minute video on how to lose weight — even if you have a slow metabolism — right now!
  • If you are struggling to make ends meet, watch this 6-minute video on how to save money without sacrificing your lifestyle, right now!
  • If you are struggling with disciplining your kids, watch this 4-minute video on how to punish your kids without being a meanie right now!

Before you get started, it’s important to remember that not all of these are going to work for your site. Different headlines work for different sites and demographics. Some of the above headlines are quite long, so you can, and should, break them up as a headline and a sub-headline so they work better.

The key is to write, test, see what works, and do it all over again. Keep testing till you can settle on a formula that works for your audience.

There you go, now that you have some tips and headline ideas – are you ready to write/ rewrite the headlines for your opt in pages?

Need some more inspiration? Have a look at the Titles of world online news

[btn text=”World Online News Headlines” tcolor=#444 bcolor=#FFFF00 thovercolor=#FFF link=”http://popurls.com” target=”_blank”]

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